PRODUCT CONCEPT
RENOVATE A PRODUCT THROUGH A NEW MARKET SEGMENTATION AND A NEW IMAGE. A RED STYLISED EYE AND THE BRAND REDESIGN CHARACTERIZED THE NEW VIET SELECTION AND CORPORATE. AN EXTENDED FORMAT, FROM PRODUCTS DOCUMENTATION TO THE RESPONSIVE WEB, TO THE SHOWROOM ON PRODUCTIVE AREA …
THE COMMUNICATION HAS GRADUALLY BRING THE COMPANY TO THE BIESSE GROUP ENTRANCE WITH A NEW FORMAT, NEWS AND VIDEO.